Even after the completion of the ECoC 2012 project, the project continues to display a vast potential brought forth by the acquired trademark, especially with regard to showcasing the town of Maribor and the ECoC 2012 partner towns as tourist destinations rich in culture and tourism. It was for that very reason that the Municipality of Maribor decided to entrust the Maribor – Pohorje Tourist Board with the management of the ECoC 2012 trademark.
The new trademark manager assumed the task of ensuring proper use, efficient visibility and continued development of the ECoC trademark, in participation with its strategic partners who provide integral tourism products in the field of cultural tourism.
Strategic issues of trademark management and development will be harmonized between its designated manager, the Municipality of Maribor, partners who provide integral tourism products in the field of cultural tourism, ECoC 2012 partner towns, and other successors to the ECoC 2012 project.
Maribor – Pohorje Tourism Board / Zavod za turizem Maribor – Pohorje
Partizanska cesta 47